Antony Reeve-Crook is the director of WhereMarketsMeet (WMM) (www.wheremarketsmeet.co.uk); a company that specialises in connecting industries in different countries through international trade shows and business events.

His work brings him face-to-face with destinations vying for trade shows, investors and organisations, and the trade promotion bodies that drive economic growth on both sides. His work typically involves the creation of market-defining editorial campaigns, built on his career as a trade journalist and previously as the brand editor of Spanish automotive producer SEAT.

The former editor of business event industry magazines Exhibition World and Conference & Meetings World, Antony is also the author of a book on the evolution of the global trade show industry titled Where Markets Meet, produced in association with international exhibition association UFI.

Co-founder of podcast ‘The Exhibitionists’ and a regular contributor to industry publications and association blogs, Antony has been sharing his observations on emerging trends and evolution in the global exhibition industry for more than a decade.